Singapore Pools’ Commitment to Benevolence
For every dollar you wager on football matches, horse racing or motor sports events with singapore pools, almost 30 cents flow back to the community in the form of taxes and betting duties. As a wholly owned subsidiary of the Tote Board, Singapore Pools views benevolence as an integral part of its vision and mission. For more than 50 years, the company has been fighting against illegal gambling and bringing a safe and trusted gaming environment to the public.
During the financial year ended March 2024, bets placed with Singapore Pools amounted to $12.2 billion, its highest ever turnover. This was a 7% increase from the previous year. The company attributed the growth to a growing market in sports betting and greater awareness of responsible gambling practices among its customers.
In addition, Singapore Pools has a strong commitment to corporate social responsibility, with the aim of promoting responsible gaming through education and awareness. To this end, the company works closely with the National Council of Problem Gambling and other organisations to promote responsible gaming. It also encourages staff to play a role in the communities in which they work by giving back and supporting charities and community development projects.
Besides supporting the community, Singapore Pools also invests in innovation. In 2018, the company launched iShine Cloud, a charitable foundation that provides other charities with an integrated suite of charity-specific solutions via a secure, cloud-based IT platform. This enables them to improve their productivity, governance and efficiency of operations, thus allowing them to better serve their beneficiaries.
As a leading lottery and sportsbetting operator, Singapore Pools has always been committed to promoting responsible gaming through educational programmes, awareness campaigns, and the use of technology to enhance responsible gambling. In order to help minimise gambling-related harm, the company is committed to implementing the Responsible Gambling Code of Conduct in all its outlets and products.
The company also takes a proactive approach to combating addiction through the use of behavioural analytics. This enables them to identify potential problem gamblers and respond quickly with interventions. These are done on a case-by-case basis, and based on the company’s research, which includes data from its own customer database and reports from external sources.
Singapore Pools also plays an active role in the business community, by sponsoring various sporting events and philanthropic activities. It is a regular participant in the annual Business Times Corporate Golf League and supports the work of the National Council of Social Service through Community Chest.
In the future, the company will continue to evolve its digital offerings and ensure that it is able to meet the changing needs of our customers. It will also continue to build a trusted and secure gaming environment that is fair, transparent and customer-centric. This will be achieved through a strong partnership with the industry, regulators and stakeholders.